Onavo Insights partnered with the International Data Corporation (IDC) to analyze mobile retail and price comparison app trends.
In our study, we analyzed app engagement trends for retail apps, Walgreens, Best Buy, Target and Walmart, and price comparison apps, Amazon’s PriceCheck, eBay’s RedLaser, BarCode Reader, and ShopSaavy.
Our findings provide unique and valuable insights into the mobile shopping and price comparison habits of smartphone users and are based on the world’s largest aggregation of real mobile data usage in the US.
In our report, we examine the mobile retail and comparison shopping app landscape, highlighting key usage trends, with a specific concentration on habits of US iPhone users.
Our study’s insights provide developers, industry players, journalists and even the curious consumer an inside look into how price comparison and retail apps compare, daily app trends and inferred conclusions, such as the most popular days for comparison shopping and buying more expensive items.
Click here to download a complimentary copy of Onavo Insights and IDC’s Mobile Commerce Report.
You can also see a copy of our Onavo-IDC Mobile Commerce Report Press Release.
We hope you enjoy Onavo Insights and IDC’s joint analysis of price comparison and retail mobile apps.
August 14, 2012 at 7:29 pm, Onavo: Mobile shoppers compare prices most on Saturdays, buy most on Sundays, Mondays | VentureBeat said:
[...] on anonymous data from U.S. iPhone users running Onavo’s app, the company found that mobile price comparison apps like ShopSavvy, eBay’s RedLaser, and Amazon’s [...]
September 10, 2012 at 4:12 pm, Two big marketing research mistakes that mislead marketers | Joel Rubinson on Marketing Research said:
[...] shows that 35% of respondents claim they have showroomed. However, how MUCH are they doing this? A joint study by IDC and Onavo (who has a metering solution for app usage) reports that key price comparison shopping apps are [...]